For me to be thinking of Christmas in July is practically unheard of. And actually being prepared enough to buy gifts this early? Ha! (Although, have you heard about Amazon Prime Day on July 11?? This might be good incentive to get that Christmas shopping done early. But I digress…)
Despite my aversion to thinking about the winter holidays during summer, I’ve come to realize that “Christmas in July” is actually a pretty big thing. There are promotions and Instagram hashtags dedicated to it. I also found this website which attempts to explain the history of Christmas in July, if you feel like some extra reading.